| Empathise | Define | |
| Ideate | Prototype | |
| Test | Iterate |
| Who is it for? | What is the real problem? | |
| What if…? | Can we build it fast? | |
| Does it work? | What do we change? |
The first prototype was beautiful but unstable. Users could not stack it, and the seat was too shallow. The team redesigned the base, changed to recycled plastic and made it stackable. Sales tripled — and the chair looked almost identical.