| 52 micro-seasons | a year | |
| low prices | low durability | |
| high waste | high emissions |
| few collections | a year | |
| higher prices | longer life | |
| local production | fair wages |
The fashion industry produces around 100 billion garments a year, and 60% end up in landfill within twelve months. Some brands claim to be sustainable, but critics argue that this is often just marketing. Buying second-hand reduces a garment footprint by up to 80%.